Measuring the Success of Your Website: A Customer-centric Approach to Website Management
Author: Hurol Inan
List Price: $19.95
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ISBN: 1740096487
Publisher: Longman (18 January, 2002)
Sales Rank: 124,437
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Well structured, encouraging, smart
You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style.In summary, an extremely useful introduction.
Rating: 5 out of 5
terrific, and ongoing introduction into this important area
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
Rating: 5 out of 5
Bring a Business Perspective ........
I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising). Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.
This book is definitely one of the first when it comes to web site management.
I like the style of the book as well. Well written, to the point.
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