Marketing on the Internet
Author: Jan Zimmerman, Jerry Yang
List Price: $34.95
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ISBN: 1885068360
Publisher: Maximum Pr (15 January, 2000)
Sales Rank: 20,071
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 5 out of 5
For anyone charged with the responsibility for marketing
Now in a fully updated and expanded fifth edition, Jan Zimmerman's Marketing On The Internet: Seven Steps To Building The Internet Into Your Business is "must" reading for anyone charged with the responsibility for marketing their business's products or services in today's highly competitive, rapidly evolving marketplace. This outstanding, "user friendly" how-to book will instruct the reader on passwords for accessing private web sites, the latest Internet market news, online marketing resources, and more. Whether a novice entrepreneur launching a business on the Internet, or a seasoned corporate manager seeking to incorporate the Internet into an overall marketing strategy, Marketing On The Internet may well prove to be the single most important research reading they can do to ensure their company's success.
Rating: 5 out of 5
Marketing on the Internet
Jan Zimmerman has an excellant point on how to get started marketing on the Internet. He gives good tips and is very detailed in his information. Zimmerman gave good examples of websites and points out the do's and don'ts and lists information in the order which is convinent. Overall I enjoy the book and will definatly benif from it.
Rating: 5 out of 5
Knowledge is Power
In my opinion, Marketing on the Internet by Jan Zimmerman is a book that every online business should read. The reason I think the book is of such high quality is because of three reasons, the organization, the graphs, and the ease of reading. First, the organization of the book is well laid out. There are bullet points to list each topic that will be discussed and then after the list, the chapter goes into detail on each point. The chapters are also organized to take the reader from the basics of the information to a point where it's detailed, but not confusing. Furthermore, the graphs, statistics, and pictures help in making the points clear. When the book mentions a specific site and how the site had a characteristic that made it look better, a picture of the site usually followed the summary. As well as the pictures, there were graphs and statistics to show the percentages of various subjects like ethnicities and the number of hours a browser was used per week. The information from these demographics can helps the reader to think of ways to enhance his own online business. Finally, the book was easy to read and easy to comprehend. Most computer-related books are very difficult to read because of the acronyms and the technical words used. This book kept the paragraphs short which kept my attention and didn't go into an extension of detail like other books. In conclusion, Marketing on the Internet is a book that can make your business soar to the top.
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