Marketing in the Soul Age: Building Lifestyle Worlds
Author: Harvey Hartman
List Price: $39.95
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ISBN: 1929027044
Publisher: The Hartman Group (01 October, 2001)
Sales Rank: 457,050
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Solid insights for Lifestyles Marketplace
As our company prepares to move beyond just offering products and services towards offering "experiences and transformation", Marketing in The Soul Age, by Harvey Hartman, has been vary valuable to us. Its practical and sound insights have proven valuable as we develop strategies to reach consumers in the new and often difficult Lifestyles Marketplace. We highly recommend this book. Similar Products
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