Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times
Author: Fred Y. Phillips
List Price: $71.95
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ISBN: 3540412581
Publisher: Springer Verlag (29 March, 2001)
Sales Rank: 457,091
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
TECHNOLOGICALLY INSIGHTFUL
A masterpiece in marketing technology. It has been very difficult capturing the best insights and rolling out the best ideas in today's technology management. To lead in any industry, you need to have a larger and broader information of the markets that you are in. But it is also critical to take a careful look on industries that are driven by technologies. Tough customers and intense competition--this book reckons it all. Similar Products
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