Multinational Direct Marketing: The Methods and the Markets

Author: Richard N. Miller, Pieter S. K. De Jong
List Price: $44.95
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ISBN: 0070423563
Publisher: McGraw-Hill Trade (01 July, 1995)
Sales Rank: 460,960
Average Customer Rating: 5 out of 5

Customer Reviews

Rating: 5 out of 5
Major resource for international direct mail marketers
Although our consulting staff does not deal in international direct response marketing, we receive many inquiries on this subject from around the world. We recommend this publication without hesitation. It clearly presents the many steps necessary to successful direct-market a product or service into North America, Europe and Asia. With interesting case studies, it answers key questions about creating effective sales messages, securing reliable international mailing lists, pricing in foreign currencies, delivering overseas, and receiving prompt payment. John R. Jagoe, Director, Export Institute.

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