Net Words: Creating High-Impact Online Copy
Author: Nick Usborne
List Price: $16.95
Our Price: Click to see the latest and low price
ISBN: 0071380396
Publisher: McGraw-Hill Trade (26 November, 2001)
Sales Rank: 3,545
Average Customer Rating: 4.4 out of 5
Customer Reviews
Rating: 5 out of 5
Copy is critical for Search Engine Marketing - Nick Knows!
Three years from now the most important person on your web team will be your copywriter. Increasingly, Copy - or rather finely tuned, accurate verbal content - talks to search engines and customers alike. Talented writers who understand your market AND the search engines are already both rare and valuable. As the Search Engines become better and better at "understanding" the copy on your site, you'll be increasingly dependent on good copy with content; and increasingly free of tricks and scams to achieve high rankings on search engine results.How do you learn about writing copy for your website. You read Nick's book. Period.
Rating: 5 out of 5
The True Key to a Successful Web Site
Nick Usborne, in his straightforward style, uncovers the dirtiest secret in the internet: The success of your site depends primarily on the copy. Unique graphics might get you noticed and win a few design awards, but without good copy, you don't stand a chance. Nick gets this message across by pointing out specific examples of sites that "get it" by using copy to establish a unique voice. He also show a number of examples of "corporate-speak" copy that is guaranteed to lose readers. By highlighting the differences between good web copy versus traditional advertising copy, the book teaches you how to write what people want to read on the 'net. Nick's approach to writing copy emphasizes bright, descriptive, no-nonsense and humorous text while eliminating stilted, boring, and unintelligible language. And the sections on writing sales copy (in the right place) is golden. Bottom Line: If you write for the web, especially if you're a one-person show, you need to read this book.
Rating: 4 out of 5
worth a read
This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should. He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.
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