Modern Competitive Strategy
Author: Gordon Walker
List Price: $79.90
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ISBN: 0072345632
Publisher: McGraw-Hill/Irwin (21 July, 2003)
Sales Rank: 68,337
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Fantastic Textbook or Reference Book
As an MBA student, I've read my share of books on corporate strategy. Without a doubt, "Modern Competitive Strategy" is one of the best. I have used it extensively both in my classes and at work. It is concise, well-written and contains all of the common strategic models (i.e. Porter's Five Forces, BCG Growth-Share Matrix, Makadok's Model, Dynamic Growth Cycle, etc), each of which is clearly illustrated through real-world examples. This is a must-have for any MBA student or business professional.
Rating: 5 out of 5
Great Book
Dr. Walker has provided a easily digestible framework that every manager should have as a full read or reference. I am in the IT field in a hyper competitive industry and have previously read Christensen, Porter, and D'Aveni and find that this a compliment to these previous works. The examples take you from startup phase to maturity and from Ford and the assembly line to Microsoft and their dominance. The models are powerful yet easy to understand. I would recommend this book to practitioners and students. Similar Products
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