MP Marketing with Student CD-ROM and PowerWeb

Author: Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, Roger Kerin, Eric Berkowitz
List Price: $132.80
Our Price: Click to see the latest and low price
ISBN: 0072553391
Publisher: McGraw-Hill/Irwin (02 July, 2002)
Sales Rank: 399,189
Average Customer Rating: 4.5 out of 5

Customer Reviews

Rating: 5 out of 5
Effective learning approach
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.


Rating: 4 out of 5
Marketing text
It's a great book because of it's extensiveness.

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Book Index