New Business Ventures And The Entrepreneur
Author: Howard H. Stevenson, Michael J. Roberts, H. Irving Grousbeck, Amar V. Bhide
List Price: $124.25
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ISBN: 0256204772
Publisher: McGraw-Hill/Irwin (29 September, 1998)
Sales Rank: 178,316
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent practical cases from real life!
I require this text in my graduate New Venture course at Western Michigan University. The real life cases and fundamental concepts covered provide a great foundation for New Venture teaching. I also require my start-up consulting clients to read Chpt 1,2 & 3 along with the case study "R&R". Good way to find out if they have what it takes. I first used and enjoyed this book from the other side of the class during my MBA studies at the GSB - University of Chicago. Similar Products
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