Negotiate This! By Caring, But Not T-H-A-T Much
Author: Herb Cohen
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0446529737
Publisher: Warner Business (17 September, 2003)
Sales Rank: 9,444
Average Customer Rating: 4.75 out of 5
Customer Reviews
Rating: 5 out of 5
The master, playing the game with you while you read...
Given some of the detailed comments of other reviewers, I won't go into too much detail in my review. However, it needs to be pointed out that Mr. Cohen applied his theories for negotiating to his book with quite a lot of success, to the point where you are convinced of what he's telling you. I want to clarify that I do not disagree with his strategies for negotiating: indeed, I think they work so well, it is hard to distance yourself from the book enough, to the point where you can realize that Cohen is a master at getting (most) people into buying into his ideas.All in all, this is a book I highly recommend for readers of all types: the MBA type who's going through a Negotiation class, the manager who faces a tough face-to-face with someone (s)he needs to convince, the mother or the father who needs to talk the kids into something, or simply the casual reader "passing by" who feels like having a good time flying through the pages of this highly enjoyable and very useful book by one of the world's most respected negotiators. Otherwise, you can imagine how tough it can be to receive praise such as the one printed on the book's backcover, from the likes of Donald Trump, Mario Cuomo and Larry King.
Rating: 5 out of 5
HIT SIGN WIN SUIT
Once again Cohen has knocked another homerun out of Ebbetts Field. This kid who negotiated on the streets of Brooklyn and now does it for the U.S. Government and Fortune 500 Corporations is the best negotiator in the business. I would not want him to try to buy a car off of me if I were a car salesman. This book is the best I have read in negotiation techniques. Cohen gives you the skills necessary for you to enter any negotiation and come out a winner. A must by for the businessman as well as the houswife.
Rating: 3 out of 5
Not What I Expected from this Master
Okay. I know everyone so far has given this new book of Cohen's five stars. He is an excellent writer and great negotiator and I've enjoyed his previous books and gotten a lot from them. I found this one shallow and off-track. His previous book was much better and deeper.There was a lot in this book from his previous one. In fact, word for word. And that's okay. But there just wasn't enough new stuff to make this worth the investment.
Susanna K. Hutcheson
Owner & Executive Copy Director
Powerwriting.com LLC
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Book Index