Multiple Streams of Internet Income
Author: Robert G. Allen
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471410144
Publisher: John Wiley & Sons (15 March, 2001)
Sales Rank: 11,176
Average Customer Rating: 3.64 out of 5
Customer Reviews
Rating: 5 out of 5
Classic Marketing Principles Applied to the Internet
The gaping stupidity of all the "dot-bombs" in the last few years is that other reasonably intelligent people listened to a bunch of geek heads in horn-rimmed glasses for marketing advice. Duh! What were they thinking? What Allen does brilliantly is market and his book is not about a bunch of techno-gizmos that don't translate to the bottom line. MSoII is about "Show Me the Money" and "Getting to 'Yes!'" all in one easy-to-read volume that will give you a clue of what you REALLY need to do on the Internet if you want an ebusiness instead of just a website. Is Allen a self-promoter? Absolutely. Does he then show people exactly how to do it themselves? You bet. I have more respect for that level of honesty and someone who's withstood a few knocks over the years compared to some snotty-nosed 20-something brat who's never seen a downturn in the economy since he's been old enough to drive. Allen has been there and back and I respect his opinion.
Rating: 5 out of 5
This Book Works! I'm Now Making Money Using This Book.
I followed most of the instructions in Robert Allen's book, and am making money on the internet as a result of it. This book provides step-by-step instructions on how to
1) Generate an idea.
2) Create an internet business based on the idea.
3) Market the idea to make money.The example Robert Allen gives of making money in 24 hours is not very reasonable for most people, for anyone really. However, I was able to generate income in 8 days from my web site's launch and it hasn't stopped!
I've read several books before starting my internet business, cybermasons.com, and this was by far the best. You can't go wrong with this book. The proof is in the sales!
Rating: 3 out of 5
It's time for a revision
A lot of the techniques discussed in this book rely on using e-mail marketing. With the spam problem getting worse, many of the ideas won't work or will require too much effort to get your marketing messages delivered. The book does provide solid explanations on other ways to make money online, but there're newer strategies being used.
I can't recommend another book at this time. Your best bet is to do searches on the Internet for money making ideas.
This would have been a 5 star book when it first came out. If Allen were to write a revised edition I would get it.
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