Net Results.2: Best Practices for Web Marketing

Author: Leland Harden, Bob Heyman, Rick Bruner
List Price: $35.00
Our Price: Click to see the latest and low price
ISBN: 0735710244
Publisher: New Riders (21 November, 2000)
Sales Rank: 94,055
Average Customer Rating: 4.85 out of 5

Customer Reviews

Rating: 5 out of 5
Good Overview of Marketing a Web Site
NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.

The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

Rating: 5 out of 5
All you need to know about internet marketing...
This book cuts through the hype. It paints an honest picture that it's probably easier to lose money online than make any. It is loaded with practical advice, sound strategy, lots of case studies and a comfortable dose of humor. If you're contemplating starting a web-based business, this book would be a good first investment.

Rating: 3 out of 5
Good Info - but got outdated in a hurry
Bought this to read over the weekend. Was a very good read, but what I found amazing is at least 1/3 off the web resources they list are either dead links or offer a totally different services than what was discussed in the book. Great for basics, great ideas - but they really need to update the book (which I would buy)

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