Net Attitude: What It Is, How to Get It, and Why Your Company Can't Survive Without It
Author: John R. Patrick, Stewart Alsop
List Price: $26.00
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ISBN: 0738205133
Publisher: Perseus Publishing (16 October, 2001)
Sales Rank: 147,162
Average Customer Rating: 4.29 out of 5
Customer Reviews
Rating: 4 out of 5
Kewl!
I loved this book! The Net's everything! I do my papers, shopping, absolutely everything on it! I also adored Micheal Levin's Guerila PR: Wired. More Net!
Rating: 4 out of 5
How Soon, How Pervasive?
John Patrick's book makes significant points about the rising expectations of consumers and the sometimes slow response of business to meet those Internet expectations. He provides a good review of current and upcoming Internet technology. Although much of this review may not be original, he exploits this review to push ahead companies' internal expectations. He harps on, and rightly so, on websites which lack integration of data and still offer "print and fax this form" customer service. If there is a weakness in his argument, it is a more complete discussion of the backend databases and infrastructures required to make the "fast, always on, everywhere, easy, Next Generation Internet" possible. Patrick could have spent more time on technologies such as web services which industry has been slow to adopt. However, the technical details are more appropriate for other volumes. The strength of this book is its clear explanations of how Internet technologies are now available to meet the business strategies of pervasive, trusted, natural Internet. The book adequately addresses trust and secure technologies, yet the implementation of these technologies takes time. Once businesses and consumers are ready to accept and trust the technology and the people behind the technology, much of the Net Attitude can move forward.
One final limitation of the book: many of the examples are from the airline and financial services sector. More could have been said about healthcare, non-profit and government services, which need this attitude as much.
Overall, the book provides a current view which companies and consumers need to get. Whether the term "Next Generation Internet" will catch on remains to be seen but certainly the concepts need adoption now.
Rating: 5 out of 5
It's about more than technology
This is perhaps the best book I have read in a long time. Many tech-heads like myself will read it and say, "That is already happening. Why would anybody say this book is good?" Well, I have two things to say to answer that question. First is gimme a break. The book was published in 2001 and, obviously, there have been advancements in technology and some of the things Patrick mentions are already in place or are being put in place. That said, people should still read the book because a lot of what he writes about concerning the NGi (Next Generation Internet) is still not fulfilled yet.Secondly, and more importantly, is that people should read the book for what it is really about: Net Attitude. One of the most important parts of net attitude Patrick presents is the concept of "outside-in thinking." Those of us in technology--whether we are code crunchers or CTO's--should be thinking about our customers and clients and what sorts of things they would want to be able to do over the Internet from our web sites. Read the book for more details. I am sure you will not be disappointed.
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