Multicultural Marketing
Author: Alfred L. Schreiber, Barry Lenson
List Price: $34.95
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ISBN: 0844226017
Publisher: McGraw-Hill Trade (11 December, 2000)
Sales Rank: 80,378
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
valuable resource
A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition. Similar Products
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