This books spells out how to take the traditional promotion and publicity methods from George's 30 year background and then meshes them perfectly together with Joel Christopher's online list building and profiting genius You will create a wealth-building GOLDMINE opportunity if you are smart enough to build your business as they recommend.
They cover the following major business areas:
1. Milking the media - turning free publicity into huge mailing lists
2. Turning Low-tech into High Traffic and High Sales - how to use postcards, teleseminars, books, etc. to explode your online profits.
3. Using Low-Cost/High-Return Advertising to Generate Thousands of Clicks - how to use advertising the right way.
4. Offline Networking - Building relationships using High-Tech High-Touch methods that makes people beg you to sell more products to them.
I interviewed George McKenzie and Joel Christopher on "The Inside Success Show" at separate times and I learned so much each time. The Internet is changing fast and George and Joel are keeping us up to speed.
Here's some other things you'll learn from the book:
** Why you need to learn how to do press releases and get free publicity
** What kind of low-tech methods can give you high traffic and HIGH SALES
** How you radio interviews to get thousands of new customers
** What are the pitfalls that you absolutely must avoid.
** How you can master the "know you, like you, trust you" success formula
** And much, much more ..
Whether you are new or old at internet marketing, I highly recommend you listen to this interview and read his book.
Randy (Dr. Proactive) Gilbert
Author of ... "Success Bound"
Chapter after chapter, you'll find real usable tips and
on using offline marketing methods to explode your online
profits.
If you are truly serious about building your business, then this book will
show you exactly how offline marketing can help you do it; step by step in
an easy to follow format.
Don Schnure
...