Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses
Author: Eric Dezenhall
List Price: $30.00
Our Price: Click to see the latest and low price
ISBN: 1573927198
Publisher: Prometheus Books (May, 1999)
Sales Rank: 80,531
Average Customer Rating: 4.7 out of 5
Customer Reviews
Rating: 5 out of 5
Wow!
Smart and savvy. Eric Dezenhall takes a hard look at today's tear-down and trample culture, where someone is always to blame and that someone is usually a profit-making enterprise. This book is great fun to read, but it also serves as a survival manual in a world where success is punishable by public vilification.
Rating: 5 out of 5
An inside look at cutting edge crisis management
The quiet frustrations I've shared with my friends and colleagues about media coverage have finally found a voice! Nail 'Em provides an insight to the motivations and manipulations that characterize the attack mode of the contemporary press. Written in a fluent, witty tone, Dezenhall gives his reader an inside look on why and how media attacks are generated, who falls victim and how corporate America responds. The self righteous veneer of America's watchdog groups is slowly starting to peel and rightly so.
Rating: 2 out of 5
Read this book!
High profile attacks? well, given the rate at which many corporate fat cats have been swindeling investors and the public, this book can be a must read for amusement. At least you know what kind of tactics some of these "businesses" use to keep the consumer wrapped around their fingers. The PR machine of the big business would be the envy of fascist propaganda systems of the 1930s and 40s. It's always good to know how the fox thinks before raiding the chicken coop. I can recommend a few other books to read along with this one to at least get a better picture as to why "Nail'em" is even written. I am glad people have begun to seriously question the excessive power big business has in the nation (especially in the light of ENRON, Worldcom, etc...), and a book like this is a sign the winds are changing. So read this book to be aware! Similar Products
Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns
Real People, Real Crises: An Inside Look at Corporate Crisis Communications
In The Court of Public Opinion: Winning Your Case With Public Relations
Book Index