Minding the Store: A Memoir
Author: Stanley Marcus
List Price: $19.95
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ISBN: 157441139X
Publisher: University of North Texas Press (August, 2001)
Sales Rank: 147,919
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Classic on fine art of specialty retailing
I've read two books by S. Marcus - "Quest for the Best" and "Minding the Store". Both are fascinating.
Without any doubt, Stanley Marcus is the most talented American retailer of the 20th century. You will find out from this lively narrative what made him the best - impeccable taste, discriminate merchandising, extensive knowledge of manufacturing, business vision, professional honesty and breadth of intellectual interests. If you aspire to be a specialty retailer, drop 99% of the books about selling, they will not show you a worthy real-life example of how to run a store that customers can not resist to visit. Marcus does not hold back any secrets how he did it.
Read, laugh and get inspired.
Rating: 5 out of 5
This is a book ALL retail sales employees should read.
A friendly and enjoyable tale of success in the retail business and how success was accomplished. Stanley Marcus recounts the growth of his family business and the stories of customer demands and customer service that created a hugely profitable and customer orientated retail empire.While customer service is the primary focus of the book, creating innovative and exclusive items for the very wealthy provides a glimpse into how the rich find ways to dispose of their money. Marcus was a master of imaginative packages.
I bought 4 copies of the original edition and gave them away to people in sales. There is no better book for a young, or old, sales person to read.
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