New Venture Creation: Entrepreneurship in the 21st Century

Author: Jeffry A. Timmons
List Price: $78.46
Our Price: Click to see the latest and low price
ISBN: 0256193487
Publisher: McGraw Hill College Div (06 February, 1995)
Sales Rank: 57,899
Average Customer Rating: 4.6 out of 5

Customer Reviews

Rating: 4 out of 5
Helpful resource but not a guidebook
New Venture Creation is insightful, well-crafted, and content-rich. It's no surprise that MBAs swear by this hugely popular business school classic.

However, as a serial entrepreneur, I have mixed feelings about the actual utility of Timmon's textbook. On one hand, it presents a fairly accurate description of the entrepreneurial process. Timmon's commentary covers: recognizing an opportunity... to sizing the market... to securing risk capital... to ultimately harvesting the venture. Timmon's also addresses the critical risks and challenges that entrepreneurs face along the way.

So to be clear, New Venture Creation is definitely more useful than all those "How to Write a Business Plan" books.

On the other hand, none of Timmon's text was particularly meaningful to me until I had started my _second_ venture. Put another way, New Venture Creation (by itself) is not instructional. It lacks sufficient case study, testimonial, and all those great "war stories."

Therefore, New Venture Creation is a helpful resource but not a practical guidebook.

Rating: 5 out of 5
An Entrepreneur's "Must Have"
This is *the* book for entrepreneurs, covering everything from evaluating new business ideas to writing complete business plans. This book is well-written and informative, and it combines solid examples with detailed exercises. I was first exposed to this book in an Entrepreneurship class at the University of Maryland, and I've used it several times since. (Thank you, Dr. Bob Baum.)

Rating: 5 out of 5
The Bible of entrepreneurship
Absolutely imperative for any entrepreneur looking to start a high potential business. Buy this book.

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