No Logo: Taking Aim at the Brand Bullies
Author: Naomi Klein
List Price: $17.00
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ISBN: 0312271921
Publisher: Picador USA (December, 2000)
Sales Rank: 6,069
Average Customer Rating: 3.81 out of 5
Customer Reviews
Rating: 5 out of 5
finally one to bind them all...
as an environmentalist, i could see that big corporations were behind much of the political pressure to overexploit our natural resources. as a friend of people interested in international human rights and labor law, i knew that big business was somehow involved. however, it was not until i read naomi klein's "no logo" that i understood how these disparate movements have found a common enemy, thus binding them together in their battle against evil. overdramatic? perhaps. but "no logo" is shockingly level-headed. this is not a melodrama like "fast food nation", but a carefully researched and well-constructed book about how big corporations have taken away our public spaces and public voices. the writing is clear and klein's story carries its momentum all the way to the bibliography. is there finger pointing? you bet. but klein goes beyond the usual hand-wringing theatrics, and actually documents campaigns that have succeeded in reforming some unethical business practices.
if you're a nader fan, then this good citizenship stuff is old hat. but even if you thought that bush stole the show from pat buchanan, you should read this book. it appeals to our common humanity and offers a dose of reality prozac to pull us out of the collective helplessness.
Rating: 4 out of 5
A Tale of MNC Domination
Whether you're a high schooler just taking interest in the plight of today's Multinational Corporations, or a member of the black-bloc fighting the front lines in Quebec City, this book is a must read. Klein takes aim at the brand phenomenon by dividing her book into four effective parts; NO SPACE, NO CHOICE, NO JOBS, and NO LOGO, going deep into the brief, yet storied history of the brand phenomenon, telling us why "superbrand" corporations dominate our economy today. Klein has basically taken everything you need to know about the anti-corporate movement, sprinkled it with some personal experience and great writing style, and has jammed it into one book that needs to be read by anyone even slightly concerned with the growing dominance of today's Multinational Corporations. While the book is quite lengthy and tends to get quite extensive in terms of detail, her anecdotal use is magnificent. The use of superbrand corporations in those anecdotes, such as McDonalds, Wal-Mart and Nike will keep the average reader interested, instead of the theory x/theory y business which I tend to find quite tedious to read. It will be well worth it to invest your time in reading this book.
Rating: 5 out of 5
Read This Book
I was handed this book by are, read it, was blown away and haven't seen it since. It goes around to people we know and they all come back raving about it. A brilliant read on what corprate culture has done to children, consumers, and the whole entire world. Similar Products
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