On Target: How the World's Hottest Retailer Hit a Bullseye
Author: Laura Rowley
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0471250678
Publisher: John Wiley & Sons (14 March, 2003)
Sales Rank: 18,625
Average Customer Rating: 3.88 out of 5
Customer Reviews
Rating: 5 out of 5
From the Inside
As a 24-plus year team member with Target Stores I was skeptical in reading a book about a company that I know everything about, or so I thought. I was pleasantly suprised at Laura Rowley's "On Target." As an insider, I found the book to be accurate and balanced. Rowley gives a detailed account of the rich family history behind the Bulls-eye as well as examining Target's operations. "On Target" explores Target's advertsing strategies, service and technology, guidelines for growth, and looks ahead at some of the challenges the company faces. In addition, Rowley peeks into the philanthropic side of Target, exposes Target's artistic character, and reveals what separates Target from its competitors. "On Target" is well-written, easy to read, and hits the mark.
Rating: 1 out of 5
A sorry book
Quite possibly the worst book that I have ever read. It is an infomercial from start to finish. At least one comparison as to how efficiently Target is managed compared to other stores actually proves the opposite of what the clueless author intends (If you look at the numbers). It is pure hype with no real value to anyone who graduated high School.
Rating: 5 out of 5
Wal-Mart has competition find out more...
I believe that Target Corp is always lost in the shadow of the venerable Wal-Mart Corporation. This I believe is the first book that gives a complete and interesting account into the Target Company's history, philosophy, and activities.It is good to know that in the future Wal-Mart will not be the only place in the world to shop. It is good to know that companies like Target will be there to challenge them even though they don't compete on the same level.
The book is a fast and light read, great for vacations, plane rides, and other excursions.
Yet the book goes to lengthy details about the many aspects of Target.
I highly recommend this book.
Similar Products
The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company
Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
Inside Home Depot
Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence
Retail Success!
Book Index