PIMS PRINCIPLES
Author: Robert D. Buzzell
List Price: $45.00
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ISBN: 0029044308
Publisher: Free Press (10 August, 1987)
Sales Rank: 103,828
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 3 out of 5
Dated Analysis
In the 70's when the work was first done, articles appeared in Harvard Business Review and the study then was closely associated with Boston Consulting Group. Much has happened since and the book is just a rewrite of the earlier results. I suggest you get the HBR articles, they cover the material well.
Rating: 5 out of 5
The foundation for any strategic thinking excercise
No strategist should be without The PIMS Principles in their library. I have used it in numerous consulting engagements and found it to be a source of wisdom that trancends the current management fad-of-the-day. PIMS Principles explains all of the recent fads typical of the corporate boardroom in a logical, empirical way. Topics that every strategist should balance but don't include relative market share, relative product quality, relative productivity, and investment intensity. Authors of current books on stragegic planning such as Gary Hammel recognize that PIMS put stragegic planning on the map. Even Tom Peters agrees that the PIMS team has created one of the most powerful knowledge bases ever assembled.I believe The PIMS Principles outlines in a disciplined way the factors needed for any balanced scorecard effort and in fact could be considered the "first balanced scorecard" which was used at General Electric in the 60's and 70's.
General Electri! ! c's success as one of the most diversified and highly successful value creators is and can be attributed to their ability to balance the factors identified in The PIMS Principles.
A must read for anybody really interested in corporate strategy and why fads and simplified approaches rarely work.
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Book Index