Product Management
Author: Donald R. Lehmann, Russell S. Winer, Donald Lehmann, Russell Winer
List Price: $126.40
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ISBN: 0070275491
Publisher: McGraw-Hill/Irwin (03 July, 2001)
Sales Rank: 152,888
Average Customer Rating: 4.25 out of 5
Customer Reviews
Rating: 2 out of 5
Too basic to be helpful
This book is seriously too basic to be of any help to a practitioner.
Rating: 5 out of 5
Great book
Explains the steps in product management in extreme detail. Not good for IT products (software), but general. Applies more to non-IT for sure.Good book.
Rating: 5 out of 5
Fantastic!
This is the ideal book for the product manager/product planner. I have been looking for such a book for years and here it is. What I liked about the book was its no non-sense direct approach to product management. The book covers all topics required to jump start the process. You will learn "what" to accomplish quickly. To learn about the process of product development and that sort of thing you should look into Cooper's "winning at new products" book.this text covers it all in an very easy to read & grasp style. Topics include defining the competitive set, category attractiveness analysis,... pricing decisions (for a thorough treatment on pricing, I would highly recommend "the strategy and tactics of pricing"), channel management, promotions and financial analysis for product management. The newly added chapter marketing metrics is bang-on.
***Good introductory book for the first line product manager / product planner. Very highly recommended. ***
This book shares some text with the other books these authors have jointly written ("analysis for marketing planning" - another excellent book), but has been changed significantly enough to make reading those shared chapters worthwile if you happen to have both texts.
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Book Index