Principles of Global Marketing
Author: Warren J. Multinational Marketing Management Keegan, Mark Green
List Price: $110.00
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ISBN: 0137222998
Publisher: Prentice Hall (03 September, 1996)
Sales Rank: 443,467
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
A solid step for global markets
The book gives to the reader all basic information to start to think in Global Terms. All steps to face the new markets are presented in a objective view. Even if you work in a local company the book can make you think about threats which may come from abroad. Similar Products
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