Product Creation: The Heart of the Enterprise from Engineering to E-Commerce

Customer Reviews

The scope of the work is broader than it first appears to be. Francis, a well-known expert in manufacturing, describes product creation processes and methodologies equally useful for manufactured products and for service "products".

The book is rich in checklists on important topics, such as metrics of R&D performance, computing your leadership quotient, and motivating workers. He ends each chapter with a section called "Ideas for Action". These are tips on what to do to move from his printed page to action in the reader's organization. They are very useful.

The most important message of the book is that successful product creation cannot be left to the R&D department; it requires the joint efforts of every organizational function. People from other departments who affect product creation will find this book very valuable, as will the R&D people themselves.

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