Pharmaceutical Marketing: Principles, Environment, and Practice

Author: Mickey C. Smith, E. M. Mick Kolassa, Greg Perkins, Bruce Siecker, Bonnie Highsmith Taylor
List Price: $49.95
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ISBN: 0789015838
Publisher: Pharmaceutical Products Pr (June, 2002)
Sales Rank: 90,987
Average Customer Rating: 3 out of 5

Customer Reviews

Rating: 3 out of 5
Good as introduction to pharmaceutical marketing
The book is a good introduction to pharmaceutical marketing that I can recommend. However, it feels too academic (sometime not really applicable in real life). I also lack the forward-looking aspects of the book; for example, how is a business thinking transforming the industry, what major trends are there.

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