Permission Based E-mail Marketing
Author: Kim MacPherson
List Price: $24.95
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ISBN: 0793142954
Publisher: Dearborn Trade Publishing (19 March, 2001)
Sales Rank: 10,549
Average Customer Rating: 4.73 out of 5
Customer Reviews
Rating: 5 out of 5
Practical guide for email marketing - excellent!
As a principal of a design firm who recently started offering email marketing to our clients I found this book invaluable. I have used it to educate our company and have recommended it to clients and at speaking engagements.It is a really practical guide and makes it easy for anyone to put a permission-based email marketing campaign together. For the novice it explains the terms of email marketing, for someone more experienced, it helps you calculate costs and your ROI (return on investment). The case studies are informative too.
Rating: 5 out of 5
Great book on e-mail marketing campaigns
Kim MacPherson's book on e-mail marketing is a really good read. This book, along with Seth Godin's Permission Marketing are quite similar and both are very easy to read. If you want to learn more about internet marketing I would highly encourage you to read Seth Godin's book Unleashing the IdeaVirus, which deals with viral marketing in businesses and might help create additional marketing opportunities from the e-mail marketing campaigns you learn to set up with Ms. MacPherson's book.The book is packed with great tips and advice for those of us just starting down the path of permission email marketing. The case histories of good and bad practices alike provide strong insights on communications and etiquette. Most importantly, this book explains the terms of email marketing and, for someone more experienced, it helps you calculate costs and your ROI (return on investment) from the campaign.
All and all I would highly recommend this book as it is a practical guide for professional marketers and aspiring Internet Entrepreneurs. I've seen a lot of email marketing books, and this is the best how-to book. If you combined this book with the underpinnings you can get from reading Seth Godin's Permission Marketing you will have the subject matter down cold.
Rating: 4 out of 5
Well Done
I love this book. Email marketing is an important technique to get more traffic. Now with spamming and more spamming, it makes you nervous about doing it. This book spells out the techniques to do it safely and effectively. On the downside, some of the details are not necessary. Similar Products
Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
Unleashing the Ideavirus
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