Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Author: Edward Werz, Sally Germain
List Price: $12.95
Our Price: Click to see the latest and low price
ISBN: 0809229773
Publisher: McGraw-Hill Trade (11 June, 1998)
Sales Rank: 2,133
Average Customer Rating: 4.8 out of 5
Customer Reviews
Rating: 5 out of 5
Excellent Help for the Writer
As a professional copywriter I will tell you that this is an excellent book and you would be well advised to have it at hand every time you write anything that is important to you --- especially sales letters and advertising material.
Rating: 5 out of 5
Is Perfect Too Strong of A Description?
I have used the previous book "Words that Sell" as one of my secret copywriting tools for years.This is the perfect companion. I can't imagine anyone who writes not finding this a gold mine of idea starters.
Rating: 4 out of 5
It works.
It saves you time, stress and heartache. While not the most original phrases you'll hever hear, it's a great source of inspiration. Similar Products
Words That Sell
More Words That Sell
The Copywriter's Handbook : A Step-By-Step Guide To Writing That Sells. Updated Edition
The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques
Tested Advertising Methods (Prentice Hall Business Classics)
Book Index