Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts
Author: Tom Sant
List Price: $28.95
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ISBN: 0814451004
Publisher: AMACOM (November, 1992)
Sales Rank: 6,744
Average Customer Rating: 4.64 out of 5
Customer Reviews
Rating: 5 out of 5
Technical proposal writers should read, too!
Tom Sant achieves in his book many of the goals he sets out for good proposals up front: clarity, brevity, and getting good requirements.I used Sant's book to write technical proposals for both strategic consulting and internal software product development purposes. In each case, Sant's book was a useful guide to making sure we ourselves properly understood the work, developed a coherent description of it for the customer, and pitched that understanding effectively. Selling the right services, skills, and perspective is critical to ANY project's success, whether the customer is external or your own company's budget committee!
Those who are less confident with their writing skills, or who do not enjoy writing, will find ample support and assistance in particular.
Rating: 5 out of 5
This Book helps you WIN!
Tom Sant's structure and approach to proposal writing and responding to RFP's has already helped me win more business. BY following his methodology, my proposals are far more persuasive and client-centered. It is a quick read, and gives you more than enough examples and some humor. If you write proposals, this is the book you need. Sant also has award winning software that follows the structure of the book and helps automate the proposal and RFP response process.
Rating: 5 out of 5
A legitimately great book
Rereading the reviews of this book, I was surprised by the one negative review of this book by Tony DaGiau. No surprise! Turns out that he runs some solo consulting company that competes head on with the Sant Corporation, Tom Sant's company! If Tony writes a book on dirty tricks, it'll be worth reading. Other than that, stick with Sant's book (and, if the book is any indication, Sant's company). Similar Products
Handbook For Writing Proposals
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Sales Proposals Kit for Dummies
STRATEGIC PROPOSALS: Closing the Big Deal
Book Index