Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Author: Jean-Philippe Deschamps, P. Ranganath Nayak
List Price: $29.95
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ISBN: 0875843417
Publisher: Harvard Business School Press (March, 1995)
Sales Rank: 183,715
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
I found the book very informative.
Product Juggernauts is a book not only for corporate executives or senior management. I am a graduate student with little product development experience. However, the product examples that the authors focused on were very insightful to the course material I have been studying. It had better examples and flowed easier than a book we are using in class, "Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality," by Steven C. Wheelwright and Kim B. Clark. This book is a must for anyone wanting to learn more about product development. Similar Products
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