Power Position Your Agency
Author: Troy Korsgaden
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0970139802
Publisher: TKSystems (01 December, 1998)
Sales Rank: 8,164
Average Customer Rating: 4.4 out of 5
Customer Reviews
Rating: 5 out of 5
Hands-on power tips
I was fortunate enough to attend a seminar where Troy Korsgaden was one of the presenters. This book is a direct take on the presentation he made. He makes a very compelling case for how to grow your agency. I know it isn't what some of us want to hear. Who wants to bother with hiring other people? What the author says is that if you want to grow your agency, you must duplicate yourself by training others to perform most, if not all, duties that don't involve direct selling. And guess what? Sometimes even that function can be handled by your staff.Troy Korsgaden's one-man agency managed 1,500 policies after all of nine years in business. With his current setup - including eleven employees - has a growth rate of 750 policies a year. I know, that isn't the goal of some of us in this business. However, his message is that if you really want to grow, there are no shortcuts. Hiring staff is not optional, it is absolutely necessary. Great book. Easy to read and to the point.
Rating: 3 out of 5
Read this book
This book was given to me by a friend when I started my business. It was a godsend! It showed me how to streamline and make my company more effective. It was this book, along with Guerrilla PR Wired, that made me a success.
Rating: 4 out of 5
Really A Great Booster!
Power Position Your Agency is loaded with fantastic tips and ideas! It's definitely helped me, and I'm constantly going back to it. My only caveat is that it's a bit weak on the whole public relations side, especially when the rest is so useful. For the pr stuff, I found Michael Levine's Guerilla PR: Wired to make up for it. I'm really confident that these two books will lead to my company's being in an excellent position! Similar Products
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