Persuasive Online Copywriting: How to Take Your Words to the Bank
Author: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
List Price: $18.00
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ISBN: 0971476993
Publisher: Wizard Academy Press (15 September, 2002)
Sales Rank: 13,919
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 5 out of 5
A Must Have!
This book is a must have for any web site manager, content coordinator, or copy writer. It contains a proven methodology with solid examples on how the most important part of any web site are its copy and content(which by the way are two seperate things...) It also pushes you to realize that "conversion is king!" in the online world. The second half of the book features web site "conversion" principles that you will find no where else other than the author's twice monthly newsleter, The Grokdotcom.
After years of building sites with form, but no function it is great to finally see someone address this issue. I don't know anyone else who takes it to this level. Perfect for both the seasoned web professional and beginner alike - A very easy read!
Rating: 1 out of 5
no good..
Sorry doesn't do it for me... better copywriting books out there,believe me.Let me rephrase that,much better books.This is junk...like many copwriting books its too general...it doesn't explain anything.And don't get nick usborne either...he stinks.
Get the classics...Halbert,Sugerman,Dan Kennedy, Carlton...and even Marlon Sanders,his stuff is 5 times better then this dribble.Another modern book which is pretty good is make your words sell by ken evoy.Another thing I would suggest read tons of online copy,,,,print it out and read it.The only thing I like about eisenberg is imbedded links.I believe there is a lot of copywriters out there that don't have a clue how they even write copy...they are unconciously competent just like many sales people...I'd put these guys in that catagory.I want to know who gives all these 5 star reviews
Rating: 5 out of 5
The GROK knows all
This was my third of three copywriting books I read. While actually being the smallest, this book probably had the most content. The beautiful thing is that each topic is in its own small 2-3 page chapter which is very convincing, logical, and easily accesable for further usage.One of the better internet books on the market.
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