Put Options : How to Use This Powerful Financial Tool for Profit & Protection

Customer Reviews

Today, everyone wants his or her money put to hard work, aggressively generating more money. Since the stock market outperforms all other investments over time, people are increasing turning to the stock market and the options market, where much higher rates of return can be made with relative small increase in risk to capital.

Before the later part of 1997, it was difficult for the small investor to become actively involved in the stock market. The commission fees charged by the full service brokers were high. Research into companies and analysis of stocks were difficult, obtaining timely information was nearly impossible for the average person. It used to be that stock and option investing was considered the domain of professional money managers and the wealthy elite. The Internet has changed all that by providing a wealth of financial information and online brokerage firms. There are hundreds of Internet sites that provide free instant access to stock quotes, stock charts, company profiles, late breaking company news, detailed technical analysis, and even specific stock and options recommendations.

With computers and Internet connection available to everyone inexpensively, the small investor has opportunity like never before! These days, virtually everyone knows about the stock market. The number of mutual funds has grown 50 folds since the 1970's... 401(K) plans have flourished ... kids these days get stocks as birthday and graduation presents... there is 24 hour stock coverage on TV... online trading accounts are everywhere...

My point is this: we have become a generation of stock investors. We are raising our children to be stock investors. And with savings interest rates hovering around 1%¾there are trillions of dollars in cash still waiting on the sidelines¾with no place to go except right back into the stock market. All it will take is more good news from sectors recovering from over growth and the recent pullbacks.

The most important of all is the fact that investor expectation of reasonable return on investment has been moderated after the recent stock market bubble burst... and a 20% to 30% per year return on a sustainable basis is very attractive and acceptable. In my opinion, anyone who has a portfolio or manages investor or corporate funds is a potential reader [of the Put Options book] and user [of the SafetyNet program] by Jeffery Cohn.

Put Options will change the way you invest by literally changing the way you view investment. It shows you how to invest in today's best blue chip and technology stocks in such a way as to profit when they do well while protecting yourself when they do poorly. Packed with facts, figures, and actual examples of SafetyNet program in action, it unquestionably supports the bottom-line premise that writing options can, if done correctly, be far safer than owning shares of stock--and then shows you exactly how to do it.

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