Relevant Business Statistics Using Excel with Data Disk: Package
Author: David Gerbing
List Price: $85.95
Our Price: Click to see the latest and low price
ISBN: 0314126805
Publisher: Custom Publishing (27 July, 1998)
Sales Rank: 841,529
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Much better than expected
I bought this book to refresh my memory of the statistics class I took in college and also to master how to use the ubiquitous Excel program for statistical analysis. I was not willing to try any other statistical analysis softwares.This book exceeded my expectations in both regards. It explains key concepts very well, backed by real-life examples to illustrate their practical aplications using Excel. I have had an easier and more enjoyable time both reviewing my statistics and learning Excel.
Rating: 5 out of 5
Statistics for the rest of us
This book accomplishes a great deal - it moves the reader from basic, descriptive statistics to inferential statistics quickly and logically. Each chapter is organized so you can repreat the steps using Excel functions, the Excel Data Analysis Add-in, or using traditional notation. The data are included on a disk, so you don't have to re-key. Also included are Dr. Gerbing's own templates, which include important tools that the Redmond Raiders left out.I was fortunate enough to have had a course with Dr. Gerbing; I know that he has spent the last five or so years refining his teaching methods, so MBA students can learn AND apply statistics to their business lives. This book is truly a great accomlishment and a contribution to business people who want to use regression analysis - or just have a better understanding of the components that make for solid market research. In an age where we all spend thousands on research studies, it is more than a good idea to know what questions to ask of the syndicated research we're offered, or how to set up the framework for a proprietary study. As a marketing professional, I have found this text very useful. Now - if you can get Gerbing to market the powerpoint slides ...
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