Publicity on the Internet
Author: Steve O'Keefe
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0471161756
Publisher: John Wiley & Sons (15 January, 1997)
Sales Rank: 30,071
Average Customer Rating: 4.07 out of 5
Customer Reviews
Rating: 5 out of 5
Insanely Great!
Thanks to Steve O'Keefe, my web site (http://www.intrepidtraveler.com) started generating income three days after it went up. It's selling my home-based travel agent system at a blistering clip -- and I've just barely begun to implement the scores of success strategies he provides. O'Keefe's book deserves to become the bible for every web marketer and pretty soon that'll mean everyone! -- Kelly Monaghan, author of "Home-Based Travel Agent"
Rating: 5 out of 5
Even the Author Thinks This Book is Out of Date
I am the author of "Publicity on the Internet," and I agree that it's out of date. Written in 1996, how could it possibly be up-to-date? It covers Prodigy, GEnie, and CompuServe (mostly irrelevant now) as well as AOL and the Web (more relevant than ever). Several chapters are still worth reading: using e-mail news releases, booking chat tours, and dealing with flames. Skip the demographics chapter. This book is strong on techniques for communicating online that have not changed, but it's also lacking examples from the last several years.
Rating: 5 out of 5
I hear the updated edition is on the way
I read this book and absolutely loved it. Steve really is the father of ways to get attention for free on the Internet, and in addition, he is one of the best writers I have ever read. I became friends with him after reading this book and contacting him to ask him to take my company on as a client (he said no, by the way). I understand from him that an updated edition is on the way soon. Woo hoo!
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