Promotional Marketing: Ideas & Techniques for Success in Sales Promotion

Author: William A. Robinson, Christine Hauri, Anne Knudsen
List Price: $23.95
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ISBN: 0844231517
Publisher: McGraw-Hill/Contemporary Books (February, 1995)
Sales Rank: 87,543
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
Promotional Marketing
The competitve edge of this book can be described in one word which is WONDERFUL. it is very informative for marketers

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