Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Author: Thorsten Hennig-Thurau, Ursula Hansen
List Price: $88.95
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ISBN: 3540669426
Publisher: Springer Verlag (March, 2000)
Sales Rank: 358,348
Average Customer Rating: 5 out of 5
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Scholarly, objective, well-written group of essays about loyalty by a number of writers on both sides of the Atlantic. Highly recommended. Similar Products
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