Selling to the Affluent
Author: Thomas J. Stanley
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0070610495
Publisher: McGraw-Hill Trade (01 August, 1997)
Sales Rank: 13,903
Average Customer Rating: 4.6 out of 5
Customer Reviews
Rating: 5 out of 5
A Ph.d in selling
This book by Dr. Stanley is equalivent to a Ph.d in selling. No matter how many books you have read on selling, this book will teach you many things you have never heard before. Must reading for all serious sales people
Rating: 5 out of 5
Very good book but read others Dr. Stanley has written
This is a good book and part of a series that Dr. Stanley has written. Dr. Stanley has become a big name since the tremendous success of "The Millionaire Next Door" but all of his books on marketing and selling to the affluent are great.
I prefer the book "Marketing to the Affluent" if I only had one to read but if you are someone who deals with high income people, all books in the series are a must. He is ground breaking in his research and writes in an easy to read style.
I am a financial consultant and structured settlement consultant for injury victims who receive large settlements. I quote Dr. Stanley's research often and try to read everything he publishes.
I would recommend this highly as well...
Rating: 5 out of 5
Very good information
Like every book on the subject of selling, this one has lots of stuff that will not apply to any one individual reader however it will have some stuff that will prove to be of great value to nearly anyone that sells for a living.
While it is true that it is a long work and covers a lot of data, it is also true that the reader can skip over sections that don't apply.
I found the work to be both readable and thought provoking and I am looking foward to other books by the same author. A strong recommendation to those that are working in sales or considering it for a career. Similar Products
Attract and Retain the Affluent Investor: Winning Tactics for Today's Financial Advisor
Networking with the Affluent
Storyselling for Financial Advisors : How Top Producers Sell
Effort-Less Marketing for Financial Advisors
Book Index