Retailing Management W/Student Tutorial CD-ROM
Author: Michael, Ph.D. Levy, Barton A., Ph.D. Weitz, Bart Weitz
List Price: $128.55
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ISBN: 0072553928
Publisher: McGraw-Hill/Irwin (14 February, 2003)
Sales Rank: 370,695
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Basic introduction with a few bright spots
This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.
Rating: 4 out of 5
A realistic review of Retailing....
RMgmt is a great book with valuable case studies from people with REAL experience.From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures
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