Retail Management: A Strategic Approach (8th Edition)

Author: Barry Berman, Joel R. Evans
List Price: $124.00
Our Price: Click to see the latest and low price
ISBN: 0130263346
Publisher: Prentice Hall (31 July, 2000)
Sales Rank: 96,202
Average Customer Rating: 4 out of 5

Customer Reviews

Rating: 4 out of 5
A full coverage of all major retailing topics
A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts

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