Ruthless execution consists of strategies organized into three categories: leadership, governance, and critical capabilities, each of which contains several practices. Hartman does not guarantee success in breaking through the wall if you use any of these strategies. But these approaches are common to those who have succeeded in the past and were used in the order presented in the book.
When troubled or uncertain times arrive, leaders typically but fruitlessly adopt either the "Run-and-Gun strategy" or the "Slash-and-Burn" strategy. According to Hartman, a third approach of ruthless execution works far better for most business leaders. In this book, he has no interest in identifying the major causes of companies hitting the wall. No matter what the cause it is an inability to focus and execute that is at the core of the problem.
By studying a diverse set of industries and companies of all sizes, using surveys, company documents, research reports, publicly available financial data (10-Ks), and interviews with key business leaders, Hartman believes he has discovered the practices used by those companies who succeeded in breaking through the wall. Much of the book consists of overviews of these efforts, many of them familiar to business readers, including Jack Welch's time at GE, Louis Gerstner's turnaround of IBM, Larry Bossidy's famous execution at Honeywell, along with Baxter, Novartis, and Cisco.
Ruthless execution proceeds through the stages of leadership, governance, and critical capabilities. The first part of the leadership aspect is strategic recalibration: the act of validating the direction and focus a company is going to take. This involves rearranging the portfolio of business initiatives (Hartman offers four rules for portfolio management), assessing how resources are allocated to initiatives, and setting a course while finding a healthy balance between performance and growth efforts.
After strategic recalibration, the second leadership practice is devising a business philosophy. Hartman prefers "business philosophy" to "organizational culture" because a culture may endure over generations but he is referring to the view that comes from the top and typically is identified with the CEO. He holds up Jack Welch as exemplifying the creation and promulgation of a business philosophy.
The second part of ruthless execution is governance. This consists of: Accountability - using a set of "alignment" strategies; Performance management system - using a small number of critical financial, strategic, and operating metrics (10 principles are offered); Discipline - communicating messages that are consistent, straightforward, and easily comprehended.
The final part of ruthless execution is critical capabilities: These are the specific actions that executives drive to break through the wall. They are the three critical skills and delivery capabilities with which business leaders need to be equipped: Productivity management - cost and working capital management, productivity management inc. technology-driven productivity improvement (which is aimed at optimizing, reconstructing, inventing and for which Hartman outlines six principles); Talent management - hiring the best talent and getting rid of underperformers; Focused corporate transactions - mergers and acquisitions, and divestitures.
The final chapter introduces a Ruthless Execution Index intended to help executives who want to understand where to improve their ruthless execution. While some executives will find much of the material familiar, the book gathers and organizes many aspects of the execution so vital to continuing and recapturing success.
Ruthless Execution by Amir Hartman is that rarest of business books that delivers the best of both worlds: It's loaded with new ideas and fresh insights, yet throughout the author firmly grounds his working philosophy in practical tools and proven methodologies for getting the job done.
Let's face it: Even the best-managed companies hit a wall at some point. Ruthless Execution spells out a proven framework for swiftly analyzing your strategic options in a rigorous and thorough manner. As any veteran of the business world knows, strategic recalibration is a challenge that's easier said than done. This book explains how it's done.
Great stuff. Hugely helpful to any company that needs to take a good, hard analytical look at which initiatives they should nurture, and which they should kill in order to get back on track.