Rethinking Globalization(S: From Corporate Transnationalism to Local Interventions (International Political Economy Series)
Author: Preet S. Aulakh, Michael G. Schechter
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ISBN: 0312226004
Publisher: Palgrave Macmillan (March, 2000)
Sales Rank: 861,802
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
Globalization from a multidisciplinary perspective
This book is an interesting mix of articles that represent various versions and views of what is termed as globalization. Most other treatments of globalization as a phenomenon, look at it from a business standpoint and view it as a normatively desirable state of affairs. The main appeal of this book is that it presents contrasting viewpoints and in the process throws light upon some of the pitfalls that might be associated with such blanket acceptance of the business version of "globalization" as a normative end-state or at least an unstoppable trend. One of the key insights that I derived from this book was the ability of each one of us to shape the future of globalization rather than to accept it as industrialization, marketing and technology on the rampage. Business people who seek to develop insights into globalization would gain a lot from reading this ecelectic mix of perspectives and realizing that this is one phenomenon that business school researchers may not be able to put in a two by two matrix.
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