Tactical strategies and candid stories from legendy sales professionals---like Jenny Craig, Founder and President of Jenny Craig International, Fred Segal owner of Fred Segal stores, Helen Gurley Brown, Editor of Cosmolitian and many more offer new insight into out-of-the-box thinking that set those businesses leaps and bounds ahead of the rest.
Danielle Kennedy pulls "the best of the best" success strategies and the characteristics of a business winner into one dynamic resource for higher profits. Learn about:
Using Imagination as a powerful business force
The rewards of the payback philosophy
Predicting patterns of buying behavior
Creating excitement and building trust
Renewing your energy for unparralleled performance
It's a fun read too. Ms. Kennedy has the unique ability to teach in such a way that you don't realize how much you are learning because you enjoy it so much.