Selling 2.0: Motivating Customers in the New Economy
Author: Josh Gordon
List Price: $12.95
Our Price: Click to see the latest and low price
ISBN: 0425176495
Publisher: Penguin Putnam Inc. (10 October, 2000)
Sales Rank: 240,109
Average Customer Rating: 4.8 out of 5
Customer Reviews
Rating: 5 out of 5
Insightful
An amazing book. Insightful and full of vision. But at the same time it gets down to brass tacks and tells you how to close sales. It is a fun read and easy to follow. If you want to know how to win at selling today this book is for you.
Rating: 5 out of 5
Great book if you ignore the hype
Josh Gordon is a marketing genius. This book offers great insights into selling in the New Economy, but get this: a lot of the ideas he presents are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together. I found it important for my own selling strategy but don't expect every page to be full of new ideas you haven't heard of before.
Rating: 5 out of 5
Great stuff!
I liked it a lot. Simple and fun to read. Lots of good ideas.It makes you think. Similar Products
Act Like an Owner : Building an Ownership Culture
Tough Calls: Selling Strategies to Win over Your Most Difficult Customers
Book Index