'Sales Dogs' is pretty straightfoward. It's a series of comparisons between different types of sales people and different breeds of dogs.
Have you ever seen the movie 'Glengary Glen Ross'?? I kept thinking of those characters as I read this book. There's the fierce Pit Bull (Alec Baldwin) who moves in quickly for the kill. There's the old fashioned, loveable Bassett Hound (Jack Lemmon)... who gently walks up to you and nudges your leg and then there's the ultra smooth talking, highly polished french poodle (Al Pachino).
I loved this book. It makes some really great comparisions between man's best friend.. and man's (occasional) worst enemy. If you are in the pursuit of financial literacy, I highly recommend this one, with any or all of the other 'rich dad' books.
I actually laughed outloud about some of the Myths about
Selling which are argued (humorously -- I might add) with
facts.
Ahhh, I have heard this one COUNTLESS times before:
"What does selling have to do with building businesses,
managing people, raising money and investing?"
Rich Dad's answer -- "EVERYTHING!"
I also appreciate the section on who your most important sales
contract is with... YOURSELF... as you are your own harshest
critic, your own most difficult client and your own
personal objection and rejection machine -- all wrapped up
in ONE body!
The Five Sales Dog types are outlined more fully in the book
but even in their titles you may begin to recognize yourself
AND your staff (if you are a manager.)
Pit Bull - stereotypical, aggressive sales person
Golden Retriever - bundles of love customer service is everything
BEGS for the PRIVILEGE of selling to YOU, my fav customer!
Poodle -- Intellectual and high strung with the focus on looking good....
Chihuahua -- Don't be fooled by their small stature, they have TEETH!
Basset hound -- they look like they will roll over and take anything, what
they are really doing is building long term, loyal relationships.
and then... there are the BIG DOGS.....
The Sales People who want the biggest stage, the brightest lights,
the packed crowds and the FAST TRACK DEALS. They will put them
together, get the signature and for goodness sakes, get someone
else to follow up.....
The book goes on to teach the reader how to leverage their own
Sales Dog style to make the most of the bottom line.
With this book you can learn a LOT and enjoy the lessons as
you go. Its all delivered in the Rich Dad style PLUS yes, there
is even a free audio download available.....
A sure winner -- "The Dog's Have it!"
You will agree with me if you are a dog-lover too. I am so happy when I was reading the book as I can see so many different types of dogs.
If you are not, I am sure you won¡¦t be bored either. There are comics in each chapter and they are so funny and meaningful that you will smile from your heart!
The author was really telling the truth of the sales world, e.g. different types of sales can sell different things and they can all be outperformed, though there are some critical success factor (CSF) for sales: master the art of referrals, deliver powerful presentation, etc. Interestingly, the author realizes one thing and I totally agree with him: There are some people who never want to co-operate, agree, close a deal with you and he called this ¡V PIG! HAHA!!!
But don¡¦t see this as a comic. This book tells you the types of the people you are and the characters of the customers so that you can find your sales job easier with your strengths and serve your customers better.
This book also teaches people how to equip themselves as successful sales e.g. manage the emotion and advises the sales manager how to manage their sales too, e.g. manage the sales¡¦ area conflict. It also encourages people as a sales, never give up. You will find this book very warm and useful. If you are not a sales, you are also highly recommended to read this book too. Not only because of the dogs or the comics, but because everyone in the world is at least selling something: selling your presentation to your boss, your spending plan to your parents, being a good sales can manage a better life.
Being able to know your own character and the breed of people around you is valuable to your life more than just for your sales career. ¡§What kind of pooch are you married to?¡¨ ¡§What about your friends?¡¨