Selling the Sea: An Inside Look at the Cruise Industry
Author: Bob Dickinson, Andy Vladimir
List Price: $50.00
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ISBN: 0471120014
Publisher: John Wiley & Sons (30 October, 1996)
Sales Rank: 74,482
Average Customer Rating: 4 out of 5
Customer Reviews
Rating: 4 out of 5
Facsinating!
This book provides a facinating behind the scenes look at the cruise industry, from the ship to the home office to the travel agent. I was expecially surprised on how broad based it was, although Carnival (Bob Dickinson is president of that company) does play a prominent role. For example, a section on advertising features old Carnival ads. However, the book does include quotes from presidents of all major cruise lines, and the book freely uses examples from other major cruise lines. That said, it is a great book if you want a behind the scenes look at the industry, or work in the travel industry.
Rating: 3 out of 5
definitely a text book
As a previous reviewer noted, thes is very much a business text book focusing on the cruise industry, probably aimed at people working in (or preparing for working in) travel agencies. There is some interesting general information in the early chapters, but then gets dry quickly.
Rating: 5 out of 5
The best I've read about the cruise industry
I have to admit I was a bit concerned about an "impartial" book about the cruise industry written by the president of the world's largest participant. I was dead wrong. Bob Dickinson and Andy Vladimir have written a no-holds-barred, painfully honest account of the state of today's cruise industry. They don't mince words when it comes to the actual decline of cruisers! They finish up with a case study of an ideal cruise only agency that makes sense. Similar Products
The Cruise Ship Phenomenon in North America
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