Same Game, New Rules
Author: Bill Caskey
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 061511217X
Publisher: Winpointe Publishing (January, 2001)
Sales Rank: 231,773
Average Customer Rating: 4.8 out of 5
Customer Reviews
Rating: 5 out of 5
Like no other sales book I've ever read
When I first read the philosophies in this book, I was excited and relieved. It was what I had always been looking for as a sales professional. Selling, with intention and integrity. I see all the ways that I got in my own way and sabotaged my own sales success. By implementing the insights in this book, I have already closed new business and am working smarter than ever before.
Rating: 5 out of 5
Account management for results
Many of the sales 'How to' books on the market are formula based and would like you to think selling was simply a matter of memorizing the right phrases and smiling at the right times. I found Mr. Cakey's book, Same Game, New Rules to be refreshing and from my experience exactly on target for developing the right thought processes for account management in today's fast paced and competitive marketplace. This isn't a book on just making a sale. It's about doing the right things for both your company and your customer. This means profit for your business (not just low margin sales revenue) and a customer that recognizes the 'value proposition' your organization brings over your competition. Logically organized and well written.
Rating: 5 out of 5
Same Game New Rules
From the very first time I picked up the book, it amazes me, how many of the points the author makes, that I was unintentionally guilty of actually commiting.Initially, I was apprehensive to even speak to a suspect, prospect, or an existing client, until I finished reading the book at least once. I was fearful that if I had not, I may say or do something that would prove fatal to yet another sales call.
In all the years of education, self help books, seminars, and motivational speakers, I have finally found an author who hit the mark for me. Thanks Bill.
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