S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Author: Russell M. Kern
List Price: $39.95
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ISBN: 0658006223
Publisher: McGraw-Hill Trade (09 March, 2001)
Sales Rank: 82,809
Average Customer Rating: 5 out of 5
Customer Reviews
Rating: 5 out of 5
By far the best book I have seen
Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.
Rating: 5 out of 5
The Most Comprehensive Direct Marketing Tool To-Date
Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.
Rating: 5 out of 5
Outstanding read for sales and marketing people
Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced. Similar Products
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Book Index