Sales Forecasting Management : Understanding the Techniques, Systems and Management of the Sales Forecasting Process
Author: John T. Mentzer, Carol C. Bienstock
List Price: $49.95
Our Price: Click to see the latest and low price
ISBN: 0761908226
Publisher: Sage Publications (27 January, 1998)
Sales Rank: 38,862
Average Customer Rating: 4.5 out of 5
Customer Reviews
Rating: 4 out of 5
how and why to develop sales forecasts
Sales Forecasting Management provides an easy coverage of both quantitative and qualitative forecasting techniques along with a clear understanding of the forecasting needs within a company. Special skills in mathematics are not needed to go through the first chapters. Understanding becomes easier as you advance in your reading. I grade it 4 stars for its unique and relevant topics. The book is easy to understand although personal effort is constantly needed from begining to end. Pierre Achard, MD.
Rating: 5 out of 5
The Best Book Ever Written On The Subject
Anyone who ever wants to improve thier companies ability to forecast demand should read this book. The book is filled with excellent examples of both qualitative and quanitative techniques that will help to improve the forecasting process. In addition, an excellent benchmark study is examined that shows how companies currently use forecast and how to improve the forecasting process. This book is a must. Thanks Mentzer Similar Products
Sales & Operations Planning -- The How-To Handbook
The Customer Relationship Management Survival Guide
FORECASTING, PLANNING, AND STRATEGIES FOR THE 21ST CENTURY
Cycles, Trends and Turning Points: Practical Marketing & Sales Forecasting Techniques
Sales Forecasting: A New Approach
Book Index