Revenue Management
Author: Robert G. Cross
List Price: $15.95
Our Price: Click to see the latest and low price
ISBN: 0767900332
Publisher: Broadway (29 December, 1997)
Sales Rank: 30,615
Average Customer Rating: 3.43 out of 5
Customer Reviews
Rating: 5 out of 5
A really good read
After reading the book, I've begun to see the opportunity for revenue management everywhere--from my local car wash to Broadway shows. These concepts can benefit consumers and producers. Its refreshing to read a business book that has a win-win message. The book is very easy to read, and some of the case stories (like American Airlines vs. PeopleExpress) read like a good adventure story.
Rating: 1 out of 5
Lots of "why," but no "how to"
This book makes a good case for revenue management, but it provides virtually no information about HOW TO DO IT. It's basically a sales brochure for the author's company.Save your money. I wish I had.
Rating: 4 out of 5
A good book to start with...
A good book to start with Revenue Management. Nothing too complicated, some vague, wordy spots though. Useful to understand the notion of Revenue Management. Similar Products
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Book Index