Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services
Author: Paul Karasik
List Price: $40.00
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ISBN: 0786303514
Publisher: McGraw-Hill Trade (01 December, 1994)
Sales Rank: 92,052
Average Customer Rating: 2.67 out of 5
Customer Reviews
Rating: 1 out of 5
Worthless!
Compared to Fred Gleeck's book this is an ABSOLUTE JOKE. This guy lives in an ivory tower. Fred Gleeck lives and works in the real world. Buy Fred's book, NOT this one!
Rating: 3 out of 5
Useful
I have read the book and used several of his strategies. I don't think it is anything revolutionary, but if you have never givien a seminar before I would highly recommend it. I like the way he gives you a strategy of how to get the most out of the seminar. For example, creating a feeding frenzy at the end to maximize your leads. I also like his strategy for setting up the room. After several different styles I have chosen the U formation and his insights helped me come to that conclusion.
Rating: 4 out of 5
The Scoop on Planning, and Executing Seminars
The is an excellent resource for Stock Brokers and Financial Planners when preparing seminars. Not doing seminars? You should! A successful professional needs multiple sources of prospects. As cold-calling becomes more difficult due to caller ID and call blocking, seminars are increasing in importance. Good resource! Similar Products
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